کتاب استراتژی تجربه کاربری، ویرایش دوم

استراتژی تجربه کاربری چیست

The Evolution of the Term UX Strategy

چهار اصل استراتژی تجربه کاربری

How I Discovered My UX Strategy Framework • Tenet 1: Business Strategy • Tenet 2: Value Innovation • Tenet 3: Validated User Research • Tenet 4: Frictionless UX • Recap

تعریف ارزش پیشنهادی اولیه

The Blockbuster Value Proposition • What Is a Value Proposition? • If You Don’t Want to Live in a Fantasy World... • Recap

انجام تحقیقات رقابتی

Learning Lessons, the Hard Way • Looking at the Competition to Uncover Nuggets • Understanding the Meaning of Competition • Researching All of the Competitive Data Points • Recap

تحلیل رقبا

The Blockbuster Value Proposition, Part 2 • What Is an Analysis? • The Four Steps to Conducting a Competitive Analysis • It Is Time to Take a Stand • Recap

استوری‌بوردینگ نوآوری ارزش

Timing Really Is Everything • Techniques for Value Innovation Discovery • Business Models, Value Innovation, and Online Dating • Recap

ایجاد نمونه‌های اولیه برای آزمایش‌ها

Giving It Your Best Shot • How I Became an Experiment Addict • Defining Experiments Today • Rapid Prototyping for Value Proposition Validation • Recap

انجام تحقیقات کاربری آنلاین

March 2020 Timeline: Coping with Insanity • User Research Primer • The Three Main Phases of Online User Research • Recap

طراحی برای نرخ تبدیل

Funnel Business • Growth Hacking, Growth Design, and the Hook Model • Conducting Landing Page Experiments • Recap

فرجام